Engaging your audience – think ecosystem.
First, let’s start out by saying that an audience is an audience, whether they’re waiting, in transit, shopping, or immersed in an activity. We …
Engaging your audience – think ecosystem.
First, let’s start out by saying that an audience is an audience, whether they’re waiting, in transit, shopping, or immersed in an activity. We …
2013 Deloitte TMT Predictions
Mobile advertising, crowdfunding, and a looming spectrum shortage are a few of the trends that are worth paying attention to in 2013. Today, I …
It’s a alive. Alive I say… ALIVE!
Watch a clip of the innovative new CinePrint™ technique Lexus has created to merge print and digital… This dynamic concoction of analog and digital …
What is Integrated Advertising?
Watch this great video produced by BBR + Saatchi & Saatchi and see what their take is… We are in a connected world. We …
Sugarpova: Maria Sharapova’s Sugary Spin on Her Brand
A very cool and unique brand extension by 25 yr-old tennis star Maria Sharapova… talk about turning passion and creativity into something palatable. “I …
Parents with Smartphones Really Do Know Best
Adults with children are more likely to use their mobile phones for shopping-related activities than those without children [INFOGRAPHIC].
2012 London Olympics – Brand Battle for The Audience
How will brands do battle in the side arena? Turns out, it’s an epic battle for audience engagement. And since the Olympics is brought …
Ride The Curves Of Tori Praver With Lexus and Sports Illustrated
So do you want to cross-pollinate? Sports Illustrated’s Swimsuit Edition surely did… and Lexus was up to the “curvey” challenge. Los Angeles-based Recommended Media …
2012 Deloitte TMT Predictions
Big Data, Near Field Communication (NFC), and Multi-tablet Households are just some of the trends for 2012 that you need to pay attention to. …
Hello 2012… Top Megatrends in Retail Marketing
Everyone has their lists and predictions for the New Year—bye bye 2011 and hello 2012. That said, as the world of Marketing becomes …
Hopping on the Social & Mobile Bandwagon
Social shopping offers many opportunities and challenges for brands and retailers. Connecting with consumers via digital media allows organizations to have a deeper relationship …
Multichannel Customer Engagement—Move Swiftly Before Your Competitors Do!
Traditionally, brands only had to ensure that their print campaigns meshed with their TV spots, and that their TV spots meshed with their …
Please make it go… Viral!
Ever had or made the request when developing a digital marketing campaign… “we’d like it to go viral!” Obviously, setting out to create a …
WHO is your brand?
As thousands of companies and start-ups are trying to figure out Social Media, the valuation of LinkedIn soared at its debut, the valuations …
CETWorld – Social and Mobile and Commerce… oh my!
Just returned from San Francisco where I was speaking at Consumer Engagement and Technology World (CETW). Once again Lawrence, the CETW team and the …
How will we know when machines are more intelligent than we are?
As a follow-up to may last blog, I just read an article in The New Yorker by Adam Gopnik titled – Get Smart – …
The Singularity is Near – or – When the Toaster no longer has use for us.
sin.gu.lar.i.ty n: the moment when technological change becomes so rapid and profound, it represents a rupture in the fabric of human history I have …
A Day Made of Glass
The Future of Integration You have to watch this Corning YouTube video. When you think of immersing yourself in technology (not in a ‘ …
A look at the future. The Deloitte 2011 TMT Predictions
I attended the Deloitte Canadian TMT (Technology, Media & Communications) Predictions for 2011 this week (hosted by Duncan Stewart) and was both amazed by …
Mark Zuckerberg. TIME’s 2010 Person of the Year
Time magazine has named Mark Zuckerberg its Person of the Year for 2010. It seems connecting ten percent of the world and being ranked …
Hans Rosling’s 200 Countries, 200 Years, 4 Minutes
Hans Rosling’s 200 Countries, 200 Years, 4 Minutes – The Joy of Stats – BBC A very interesting way of show change over the …
Groupon – $1 Billion in sales and turning down $6 Billion offers!
Collective buying gets explosive. The past year or so has seen an explosive growth in collective buying sites such as Groupon, Zozi, and LivingSocial. It’s one …
iPad and iPhone as Instruments?!
When creativity meets mobile technology. The iPad and iPhone are very powerful productivity tools. And, when used creatively they can bend the fabric of …
A great tribute to John Lennon.
An amazing man and an amazing brand. A great tribute to John Lennon all day long on Q107. A truly inspiring and amazing man …
The iPad and the Marketing Professional
Be sure to read Mitch Joel’s article… ‘ The iPad and the Marketing Professional’: http://bit.ly/eb7gY5
Macrowikinomics.The tsunami is coming. Are you paddling fast enough?
A brilliant must read… Macrowikinomics. The new best-selling business book, Macrowikinomics – Rebooting Business and the World (Portfolio). Written by Don Tapscott and Anthony …
Technological innovation at its Best.
Technology finds its way into everything. We work in a world where technological innovation brings us the likes of the iPhone and the iPad… …
The Power of a Great Story.
A great visual on story telling. A brilliant look inside the creative imagination of the screenwriter from the point of view of the Agency. …
Why?
Why write a blog? Because… I’m passionate about creativity. I’m passionate about innovation. I’m passionate about marketing & advertising. And from deep in the …
