Watch a clip of the innovative new CinePrint™ technique Lexus has created to merge print and digital…
This dynamic concoction of analog and digital is pure innovation. People may say that too many things have to work in conjunction with each other to pull this off, but this is the kind of “invention” that makes people comment… and after all isn’t that the goal. Don’t people want to spread what’s cool and inventive. Plus, it integrates well with the messaging that Lexus is promoting around their new vehicle… “The new ES proves what’s possible when advanced technology is elevated by style,” said Brian Smith, Lexus vice president of marketing. “This ad not only communicates that message, but literally replicates the paradigm itself, allowing us to bring an interactive layer to a traditionally static medium.”
What do you think?
Tagged: analog, CinePrint, digital, innovation, invention, Lexus, magazine, print, Sports Illustrated
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